Search
Engine Submission Tool and Promotion Tips
Choose
a right Title
Firstly, make sure each page of your site has a descriptive
title. Because search engines usually give the most
weight to the page's title, you should place a descriptive
phrase between the <TITLE>
tags. For best results, it is advised that you keep
it within 200 characters and to-the-point. Also, since
search engines return the title as the search results,
your HTML title should be both descriptive and attractive.
For example, the following title describes well the
site, and therefore is a good choice:
<TITLE>Dynamic
Web promotion Tool- submit your web sites to 1000+ major
search engines.</TITLE>
<META>
tags
You can control how search engines catalog your site
with <META> tags.
Not all search engines make use of these tags, but using
them will definitely improve your position in those
that do. All <META>
tags should be placed within the <HEAD>...</HEAD>
portion of the document.
The <META> description
tag lets you specify a short summary about your
web site. This tag should clearly describe what one
can find at your Web site. Here's an example:
<META NAME="description" CONTENT="#1
best selling 5 star award winning web promotion and
site submission tool. Increase your web site traffic
by submitting your sites to 1000+ search engines.">
Some search engines limit the description to 200 characters.
To be on the safe side, make sure your description does
not exceed 200 bytes (characters). If you do not use
<META> tags to describe your site, the Web page
description will be derived from the first 200 characters
in the HTML <BODY>...</BODY>
portion. Also note that there should be only one <META>
description tag per page.
The <META> keywords
tag lets you specify a set of keywords that a search
robot should give precedence to when cataloging the
page or how people can find your web site. Here's an
example:
<META NAME="keywords" CONTENT="web
promotion, site submission tool,
web advertising, increase traffic, promotion software,
web site promotion">
The keywords can include up to 1000 characters of text.
Be sure that the
keywords you choose are relevant to the contents of
your page. Note that the keywords are used in the indexing
process but will not display on your Web page or on
a search response page. Try to incorporate singular
and plural cases of words, as well as active and passive
verbs. Also make sure your keyword list includes both
general and specific words related to your site. You
rarely want to target a single keyword, because, with
the billions of words indexed on the Web now, one word
simply won't cut it. Always use phrases, not plain words,
in your list.
Frame
Sites using frames should definitely make use of <META>
tags. The main HTML file contains the <FRAMESET>
tags, but fails to provide robots with any real useful
information about the Web site. Therefore, you should
utilize the <META> description tag to provide
a description, summarizing the site's contents. If JavaScript
(or any other scripting language) makes up the first
several hundred characters on your page, you should
use the <META> description tag so your site comes
up with a meaningful description in search results.
Web
Site Contents
Search engines rely mostly on word density (frequency
relative to the total size of the page) or distribution
(how well the word is spread throughout the page). Some
search engines even give precedence to text near the
top of a Web page, so make sure you place the most important
stuff at the top. Furthermore, search engines that do
not support <META> tags use the first 200 (or
250) characters for the site's description, so the first
paragraph should describe/sell your service.
Use <Hn>...</Hn> for headers, rather than
the <FONT>...</FONT> tag definition. Some
search engines consider header text particularly important.
Image
Description
If your site mainly consists of images, you should use
the ALT attribute to
describe each image. Most search engines index the ALT
attribute in the <IMG> tag. The following HTML
definition shows how to use this attribute:
<IMG SRC="image.gif" HEIGHT="486"
WIDTH="60" ALT="Web
Site Promotion, submission tool">
SPAM
The overuse and repetition of keywords may result in
a lower relevancy score and possible omission from some
search engines. Most search engines count only the first
few occurrences of a keyword or phrase, and some even
penalize you for repeating words to improve your site's
ranking. Infoseek and Lycos are two search engines that
penalize sites that are suspected of repeating keywords,
and Altavista will disallow URL submissions from those
who spam the index. Some search engines penalize your
site if a keyword is repeated more than three times.
Don't try to fool a search engine by using the phrase
"web promote" three times, and the phrase
"web promotion" another three times. Search
engines are smarter than that, but they still aren't
smart enough to associate "promote" with "promotion."
General
Rules....
- Most
of the engines have choosen not to keep up and can
not spider frames sites. Make NOFRAME sections in
web pages.
- Always
make sure your web site is completely finished, spell
checked, online and working properly before attempting
to get indexed. One of the most common problems people
encounter in getting their web site indexed is due
to a spider not being
able to reach the URL for indexing. Make sure your
web site is up and responding.
- Alta
Vista and some other search engines, will index
all words in your document (except for comments),
and will use the first few words (e.g. 250 characters)
as a short abstract to serve back. It is possible
for you to control how your page is indexed by using
the META tag to specify additional keywords to index,
and a short abstract.
- First
paragraphs of the text are the most important for
search engines. Brainstorm with friends and colleagues,
etc. and put the most important keywords into a carefully
crafted paragraph at the start of your HTML document.
- Make
sure that the HTML code is using the proper tags in
the proper places (called validating your HTML). Most
search engines do not tolerate invalid HTML code,
that is, if your code contains invalid HTML tags most
search engines will not index your web page or worse
yet, not index you correctly.
- Most
search engines can take up to 3 to 4 weeks before
getting around to indexing your web site. Be patient.
Keep track of when you asked to have your web site
indexed and check often. Requesting to be indexed
over and over again will not help speed up the process.
- Alta
Vista uses a case sensitive algorithm. What
this means is that typing in "PROMOTION"
will give you a different result from "Promotion".
- Excite
does not take advantage of Meta tags, they do however
look at the words in the Title of your document. Excite
may take as long as 4 weeks to index your web site,
so be patient and check often.
- Because
70-80% of information searchers find what they are
looking for in the Internet through the main search
engines, the best way to attract visitors to web sites
is to be ranked high in the main search engines. Before
submitting your site to the search engines and directories,
spend some time reading about how to write your title,
metatags and the first few paragraphs of each page
to obtain better ranking. After submitting your web
site, you should periodically review your ranking
in the search engine listings by the key phrases.
- To
improve or maintain position of your web site in the
main search engines, you may need to rewrite pages,
add new content and additional web pages, change your
description and keywords, etc. If you need to learn
HTML to do this, do it because the reward is worth
the effort.
To
learn and understand more about search engine submission
tool and online promotion
Please
goto our FAQ
page.
You
can also visit our Search
Engine Tutorial website for additional information
on the perfect submission tool your website.
Home | Products | Purchase | Download | Support | Tips | Testimonial | Contact
Us | Submission Tools
|
Apexpacific Pty
Ltd | Apexpacific
(AU) | Online
SEO Service | SEO
Service | SEO
Service (AU)
|
